In today's digital age, it's easy to fall into the trap of relying solely on email or social media to communicate with customers. However, handwritten cards can have a significant impact on customer loyalty and can enhance your company's marketing efforts.
Handwritten cards show that your company values its customers on a personal level, and the effort put into writing and sending them can make customers feel appreciated and valued. This personal touch can create a strong emotional connection between your customer and your company, leading to increased loyalty and advocacy.
80% of customers said that receiving a handwritten note would make them feel valued, 84% of people said that personalization and customization of a mail piece makes it more compelling, and 69% said that they were more likely to open a piece of mail that was handwritten.
Handwritten cards can also be used as a way to thank customers for their business or to acknowledge a special occasion, such as a birthday or anniversary. These personalized gestures can go a long way in building customer loyalty and creating a positive image of a company.
While digital communication may be efficient and convenient, handwritten cards have the power to create a personal connection between a company and its customers that can lead to increased loyalty and advocacy. By taking the time to write and send handwritten cards, companies can differentiate themselves from their competitors and build a strong, emotional bond with their customers.
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